Join Us at IBC 2016 and Learn How to Achieve a Faster Go-to-Market for Mobile Apps

Dear Testdroiders,

Bitbar will exhibit at IBC 2016 in RAI Amsterdam during Sep. 9th to 13th with an array of our latest mobile app testing solutions and our thoughts on how to consolidate mobile strategy for business. IBC is the premier annual trade show held in September for professionals engaged in media and entertainment, content creation and technical associations around the world. As the first time exhibitor, we will be presenting us at IBC Launch Pad at Hall 9. Come to visit our booth at 9.LP28 if you are also attending the conference and we would look forward to having a face-to-face talk with you about your current and future mobile plans.

Time to market

Speaking of mobile strategy, most organizations that have a strong customer-driven belief have been utilizing mobile applications to respond the market more rapidly and even to drive the direction of what end users should expect. Most of the executives have the sense that today’s end users are demanding, provided that multiple digital choices are available for accomplishing end users’ tasks. They are always longing for a new experience or a simpler method to streamline daily jobs with mobile applications over smartphone.

To keep users delighted, a faster go-to-market strategy needs to be created. At the end of the day, no one would doubt that the faster one can ship mobile applications to Android and iOS app markets, the higher chance one will have to win the market. Yes, the sheer speed matters here to make your mobile applications continuously successful. But what should be done to speed up time-to-market for your mobile apps? In a nutshell, accelerating app release cycles with faster and more iterations. Let’s break it down.

Adopting DevOps for the Whole Mobile Development Lifecycle

Many companies have adopted agile practices within development teams, but that’s not enough or not agile enough with regards to the whole mobile development lifecycle. The feedback from QA to developers is usually delayed, for example, if QA teams don’t have an equal implementation of agile methodology.

To overcome this, mobile DevOps is one of the hottest approaches nowadays that have been adopted to achieve the agility. DevOps is a cultural shift and it streamlines the collaboration between development, operations and testing teams. It enables app releases to happen rapidly and frequently with more confidence. When a company speeds up to a monthly app release cycle, QA can already start testing their apps while developers are working on the new features. This helps QA find and report bugs earlier and improve the visibility of the issues found in apps to developers at an earlier stage. In the end, the number of defects can be split and reduced in different phases and it prevents developers to fire-fight with bugs right before the production.

Implementing Effective Mobile Test Automation

Test automation has gained popularity and more companies have realized what an important role it plays in getting apps tested and verified in a fast manner. While test automation per se does help to speed up testing and app releasing, the way of how it’s implemented makes a significant difference to the outcomes.

The first thing you need to think about is the stability of the setup or environment over which you are running your test scripts. Without a stable and reliable deployment, the test results will by no means be promising and testing jobs can hardly be deemed as effective. In turn, your environment will only do harm to your mobile app testing and hinder your app releasing. The best way to avoid it is to start with small test scripts and small setup. It’s suggested to run small scripts on small setup to verify the stability and scalability of the environment.

Once you’ve passed the above stage, you need to think about expanding the size of the environment to speed up the app releasing cycle further. Testing on 5 devices at a time vs. testing on 100 devices at a time – which one is more effective and efficient? From manual testing to test automation, you cut the testing cycle from weeks to days. And from 5 concurrent devices to 100 concurrent devices, the testing cycle is shortened to hours from days. This changes a lot on the speed and frequency of app releasing.

Take Dedicated Devices and Infrastructure in Place

Shared public cloud with thousands of real Android and iOS devices is beneficial to small companies/teams who have limited budget, yet are determined to bring the high quality to end users faster. For SMEs and Enterprises, setting up a dedicated devices and maintaining own infrastructure will take the app release speed to the next level.

Besides the customization features, the readiness and vacancy of devices in a dedicated environment means more in terms of expediting app releasing cycle. With reserved and dedicated environment, every team around the globe can get easy access to any of the devices at any time, literally 24/5.

  • Developers can get daily and nightly builds tested at an early phase and fix the bugs where it can and minimize the efforts that are needed for the next.
  • Unlike shared mobile device farm, QA teams with access to dedicated infrastructure and devices don’t need to compromise to the waiting queue along with many other small market players from different industries.
  • At the same time, Operation teams can in no time connect new published devices or upgrade the OS versions of the existing devices.

With every team getting job done quickly, that facilitates the workflow of app releasing for new devices and helps to capture news users of the latest flagships as early as possible.

If you are coming to IBC 2016 and would like to schedule a meeting with us, please contact jouko (dot) kassila (at) bitbar (dot) com or robert (dot) seege (at) bitbar (dot) com.

Happy testing

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