Enterprise apps are changing the face of business. They increase employee productivity, leverage big data, and help optimize business process efficiency – and produce important data about the employee efficiency, productivity and how to improve all of that.
A game developer was showing mobile ads in Germany. Real-user monitoring showed everything was working fine. There were requests to serve the ads, and response times were on acceptable level. However, there were complaints from the end-users that the ads were all blank. Just white. A synthetic monitoring with a script accessing the ad server from the real mobile network and taking screenshots as part of the monitoring process showed the downtime immediately. Showing blank screens leads to zero clicks/conversions and the revenue is seriously in danger, considering the size of German market.