The Costs of Poor User Experience for Mobile Business

The Costs of Poor User Experience for Mobile Business
The Costs of Poor User Experience for Mobile Business

Building something that doesn’t meet the expectations right away can be a bad thing. However, sometimes with some types of apps, games and mobile websites, it takes the time to grow big and popular and eventually ends up being true hit products for its creator – and users as well. User Experience (UX), among many other important form factors for successful apps, is no doubt one of the most important driver for success.

In this blog, we’ll take a look at what are the costs related to user experience and especially when that great UX is not delivered with an app, game or mobile website. And these ‘costs’ are not all tangible and necessarily measurable due to unknowns. Let’s take a look!

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The Value of User Experience Monitoring for Mobile Apps

Maximizing and providing the best possible user experience is the top requirement for all mobile related products – and the top priority for their developers. Today’s mobile users expect apps, games and mobile web work flawlessly regardless of location where they use those and how they use those. In this perspective monitoring a native app, game or website in production is important, but it’s even more important to get the right metrics out of that monitoring data, and understand how to build better end-user experience.

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