It’s become a widely accepted fact that every second matter in today’s #ConnectedWorld and business depends on #UX to be competitive. If you depend on your users to alert you to the problem then you’ll definitely notice a drop in revenue and uninstalls. What can we do to identify this problem earlier so that we can avoid losing revenue?
Achieving Greater Synergies Inside Organizations
Developers and operations work at the same company with different goals and ways of measuring success. Developers want to write code that delivers new features, at high quality and higher pace and satisfies the business requirements.
Development measures success by code quality, testing and performance metrics, and the rate at which they can release new features. Operations are responsible for ensuring that applications are running and available, that slow-downs and outages are infrequent, that they are best utilizing their environments, and that the Mean Time To Resolution (MTTR) of issues is short.
Every business has set goals for their mobile strategy, such as increasing revenues, increasing profitability, engaging and helping customers, or making their employees more efficient with mobile tools. Both development and operations have their roles in this goal, and it is possible for development and operations to be individually successful but for the organization to fail.
How We Bridge the Gap
On the development side, everyone knows the impact of crashes, and not-working functions on uninstall rates. On the operational side, do you know how much an application slowdown or outage costs you?
We know that the most common reasons for users to uninstall a mobile application are functional issues (crashes, non-functioning sign-ups, logins, check-outs) as well as slow performance (device performance and the end-to-end performance like slow log-ins, slow view changes). These issues lead to uninstall and lost revenue.
What is the impact of releasing a new version to the production without knowing the end-to-end performance in real user environments? How do 3rd party SDKs hogging data and slowing down the back-end transactions impact your user experience? What is the impact of operations being able to notice issues already before the production release? Or getting operations and developers notified of issues before they start seeing those in real user analytics? With pro-active end-to-end user experience analytics, you shave a lot of seconds, minutes and hours from the time to resolution.
In today’s connected world every second matter and mobile business is dependent on the entire front-end – back-end chain to work flawlessly all the time and mobile teams should be notified immediately if there are issues before your users notify you and leave you.
We at Bitbar have worked for years to help mobile enterprises deliver mobile applications faster and at higher quality. Bitbar Testing, our mobile cloud, is the highest rated, most scalable and versatile cloud platform in the market to help developers to deliver better apps.
Continuous monitoring is a natural next step after the application build is ready for prime time. Operations and/or DevOps can use the same test assets as developers used during development to continuously monitor their mobile apps, in mobile networks, in real devices, in various global locations and be alerted via common ops tools like PagerDuty and for example Slack of any issues in the delivery.