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Why Travel Brands Should Invest More In Mobile Travel Apps

Mobile travel apps are more popular than ever – yet most travel brands know they aren’t investing enough in their mobile app experiences. So what other mobile trends should they be trying to keep on top of? Not Enough Investment in Travel Apps More than three-quarters of travelers (78%) are downloading either the same amount […]

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Low-Code Development: What, Why and How Does It Impact Testing?

Low-code software development can enable organizations to build quickly, and with limited resources. But what are the implications for software testing? What is Low-Code Software Development? Low-code software development could be compared to a car manufacturing assembly line. Both processes automate difficult and time-consuming tasks, in order to increase delivery speed and free up people […]

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Why Do Enterprise Mobile Apps Need AI Testing?

Enterprise mobile apps are increasingly important tools for ambitious companies that want their employees to collaborate and make decisions more effectively. How can AI (artificial intelligence) improve the testing process and quality of enterprise mobile apps? Mobile Apps Are Crucial For Enterprise Mobile apps are an obvious strategy for ambitious companies that want to empower […]

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How Much Did Poor Quality Software Cost in 2018?

Poor-quality software has huge and growing economic consequences for organizations in the United States. But what are the actual monetary costs – and how can your technology company mitigate them? How Do We Define Software Quality? ‘Software quality’ is ambiguous. A variety of models have existed and evolved to describe ‘quality’ in the context of […]

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How Will iPadOS Affect iOS Apps Running on iPads?

iOS 13.1 does not support iPads. Apple’s mobile operating system has split in half and its iPad tablets now enjoy a dedicated operating system, iPadOS. But why the change – and what should developers expect? Why Did Apple Branch iOS into iPadOS? Apple’s original iPad was essentially a big iPhone (albeit, without phone-calls). Since then, […]

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How Lucrative Are Mobile Gaming Apps?

Mobile gaming apps can be addictive and highly-profitable. A recent report by App Annie explores their growth between 2016 and 2018 – and identifies popular trends that engage consumers and earn marketing-topping profits. Mobile gaming apps smash global revenue records From any angle, mobile gaming seems to be a lucrative industry. Mobile gaming apps continue […]

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How Will iOS 13 Impact App Developers?

iOS 13 is released to the public next week – and it’s likely to be installed on half of all eligible iOS devices within a month, according to the iOS 12 adoption trend last year. Tech blogs are focused on new features, like systemwide Dark Mode. But iOS 13 also includes powerful under-the-hood changes that […]

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How Important Are Innovative Banking and FinTech Apps for Customers?

Banking and FinTech apps have changed the way that people spend and save money across developed and developing economies. A recent report by App Annie explores the value of these changes between 2016 and 2018 – and explores the impact of innovation on user loyalty. Banking and FinTech apps are a global phenomenon Global downloads […]

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How Valuable Are Mobile Shopping App Experiences for Retailers?

Mobile shopping apps have transformed retail shopping across eCommerce and traditional retail outlets alike. A recent report by App Annie explores the value of these changes between 2016 and 2018 – and looks to future opportunities. Mobile shopping apps are becoming popular across the world Mobile shopping experiences are more popular than ever. Total time […]

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How Are the Behaviors of Mobile Users Changing?

The behaviors of mobile users tend to evolve as market matures. New apps, technologies, and activities shift from a position of novelty to becoming deeply-embedded in people’s lives. Understanding these trends is crucial for companies that want to maximize revenue generation and target mobile users in a range of markets around the planet. App revenue […]

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