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Sure, you need to build an app before it can be published at those app stores. But actually there are (Google: “some” / Apple: “lots of”) limitations in app markets and reasons why your apps fail and won’t necessarily get published – for example, App Store by Apple is very strict when it comes to the submissions of apps and what should be expected from those apps by end-users. Let’s look at some of the most common reasons for rejecting apps from markets.

So, before you even start the development of your app, it doesn’t hurt to find out what kinds of requirements technically, regarding the content, design and functionality those markets have for apps. Nevertheless, it is important to check the basic things to ensure that when app lands on devices of end-users, it basically works and provides them a great experience. Here are some basic things you should always check (beyond the regular testing):

Crashes and Bugs

The easiest way to ensure your mobile app/game works on all possible devices is to use devices on cloud service. For this purpose, our mobile app testing platform is extremely instrumental and will get you quickly up and running with all possible devices, without the need to hold one in your hand, nor worry about setting up/configuring/maintaining those. We got them all, and we got you covered, quickly, easily and at any time.

Standard User Interfaces

Especially in case of apps, this is very important and developers should always strive for creating the cohesive user experience, and great usability and functionality of an app – all in one package. Both, Apple and Google, as well as end-users place a high value on good implementation and user-friendly user interfaces. To make sure you GUI meets the requirements and expectations set by ecosystem, not only plan it carefully but also test it carefully – with all possible different device configurations.

Not enough (new) value 

If your application doesn’t offer much new functionality or content or only applies to a small niche audience, it may not be approved. This is the case, especially in the App Store. Google Play seems to take everything – and simply vanish that from search. Before jump into creation work with your app, take a look and analyze what type of apps are there already in that category. If your app can be bring anything new to this, go full steam ahead.

Repetitive Submissions

If your app gets rejected entering into the app market, consider carefully if/when resubmitting it again. Your app/game needs to bring in new things, improve the user experience, usability, and features of the existing apps.

Top 10 Reasons Why Apple Rejects Apps and They Fail

For example, here are the top reasons why Apple rejects apps from its App Store:

apps fail to get to Apple Store
Above: Why Apple rejects apps — Image Credit: Apple

According to Apple statistics, about 14 percent of apps got rejected during the seven-day period ending Aug. 28 was rejected because more information was needed.

The second most popular reason, coming in at 8 percent, is that the apps have bugs or cause crashes. The third one is the GUI problem that I mentioned above. Especially for Apple, it is very important that aesthetic things are done right. About 6 percent of apps are rejected because they do not comply with the terms in the Developer Program License Agreement.

Apple emphasizes that “You should submit your app for review only when it is complete and ready to be published. Make sure to thoroughly test your app on devices and fix all bugs before submitting.

The easiest way to avoid your app getting rejected? Test on all iOS devices – all of them can be found 24/7 at Bitbar.

Happy Testing!

Ville-Veikko Helppi

Mobile Testing Product Expert