The Game Developers Conference (GDC) 2014 is taking place this week from 17th to 21st at Moscone Center in San Francisco. As the GDC is the world’s largest and longest-running professionals-only game industry event, it is surely an very exciting and important annual event for every game developer around the world.
Why so important? According to thenextweb.com, data from a report published lately by IDC and App Annie analyzes a rising trend of global spending on mobile & portable gaming revenue, with a fourfold growth on Google Play and a doubled increase on iOS in 4Q 2013 (see chart 1). Moreover, research from Digi-Capital via VentureBeat also predicts that by 2017 mobile and online gaming industry’s revenue will reach $60 billion, with an annual growth rate of 23.6% (see chart 2).
Chart 1: Worldwide Mobile & Portable Game Consumer Spending by Quarter, 4Q12-4Q13
Chart 2: Mobile/Online Games Revenue ($B)
So, the mobile gaming market is rapidly growing and amazingly lucrative. You could definitely gain a share from this huge cake, if you had a 5-star game with high volume of downloads. But before that, you really need to think over the keys to success. Creative concept? Awesome design? Powerful branding and marketing? Yes, all of them but not limited to them. Without ensuring the quality of your game, you’ll see failure eventually.
For most of the game development companies, they clearly understand the importance of automated mobile testing on real devices. In particular, our customers like Rovio and Supercell know what mobile test automation means to the success of their games/apps. To stay at the top, they started automating mobile testing at an early stage and get their games tested all the time.
If you find inspiration from this blog and are interested in receiving a mobile test automation strategy, let us know at Bitbar Testing Website.
We look forward to hearing from you.
Credit: The Next Web (Chart 1) & Digi Capital (Chart 2)