The Fastest Growing Form of Advertising – Make Sure You Are On Top of It

Mobile advertising is growing faster than all other digital advertising formats, as advertisers begin allocating dollars to catch the eyes of a growing class of “mobile-first” users. Display and video will be the fastest-growing mobile ad formats as digital ad dollars quickly shift from desktop to mobile. The global mobile display and mobile video ad revenues are estimated to double at an astonishing rate between 2016 and 2020.

Shown Ad Means Instant Revenue

Mobile advertising is booming and there is a myriad of great reasons why advertisers and even app, game and web developers should be interested in this. Shown ad means instant revenue and for whatever reason ad isn't showed the revenue is not generated. Typical reason is related to network issue but also bad implementation of ads inside apps and websites.

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Optimization of Device and Network Infrastructure Done Easy

Mobile ads can be optimized with help of mobile testing and synthetic mobile monitoring to ensure slick performance. This doesn't require any special skills from developers but with advanced monitoring techniques these mobile ads can be enabled in apps and websites, exactly those locations and places where your users are.

How to Optimize Ads for Mobile

Network Performance Is Crucial for Mobile Ads

Consuming any mobile content, playing games or working with apps puts user focus on the device. There isn't better place to get your ad showed and get that user jump on your messaging bandwagon. However, more often network performance prevents displaying of advertisements for various reasons. To avoid this to happen mobile monitoring can provide you instant feedback of network performance and how to optimize it.

More about Network Performance

Ads Generate The Easiest and Instant Dollars for Mobile Companies

Advertising is among the gaming and online retail the top revenue generator in mobile. Whereas games and purchases are driven by users, ads are getting showed in all these three delivery portals and must be on 24/7. Being offline or showing wrong things doesn’t cumulate the revenue generation from usage of end-users and that can have catastrophic consequences for revenue generation.

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How Mobile Monitoring Improves Mobile Advertising?

As soon as performance goes down, ads are not shown or something else performance-related is going on, the administrator or IT folks get notification about this. This helps them to ramp up the service again and get comprehensive understanding of why performance slowdowns did happen and how to avoid those in the future.

How to Avoid The Bottlenecks of Mobile Performance

Can Test Automation Help Delivering Mobile Ads?

Yes, absolutely. Test automation with help of industry-standard open source frameworks enables creation highly complex test scenarios, help getting exact information on what happens and why certain things happen on real network, real devices and global locations. Variety of different frameworks brings flexibility to build test scripts and get those running on various different locations. Here are our recommendations for test automation frameworks:

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Mobile Ads Are The Fastest From of Digital Advertising

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What is Required from Mobile Monitoring for Mobile Ads?

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Avoid These Top Mistakes with Mobile Advertising

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