One of the most interesting areas in mobile has been the fast evolution of Augmented Reality (AR) platforms and applications utilizing mobile device’s camera in overlaying UI elements over the live video stream in real time. These applications and games create very engaging user experiences but are very difficult to test for the following reasons:
The launch of Pokemon Go has proved itself a success. In only one and a half month, the game has broken Apple download records and it is rumored to help Apple get a $3 billion boost this year. Once it becomes available in more countries, the game certainly can reach a higher peak.
Given the success story of Pokemon Go, many companies are believed to rush into the world of augmented reality (AR) thanks to its great potential. It’s true that the technology of AR is one of the factors that have contributed to the success of this game. But like any other great apps and games, the continuation of its success relies on not only the technology or game concept but also other traits and app quality strategy from the team.