Skip to content

Digital transformation has been embraced by most organizations.  More than ever, people turn to mobile devices to stay connected with the world and each other, and that includes engaging with businesses.  With this expansion of users on all devices and platform, businesses are striving for digital excellence while they manage transformation and product roll out.  According to Hackermoon, internet usage has increased by as much as 70% as organizations adopt a more distributed workforce model with working from remote locations becoming the norm and usage on mobile devices growing quickly.

As a result, it is more important than ever for apps and websites to operate at peak performance and deliver a seamless and satisfying user experience. If a user comes across a bug on your site or app or isn’t getting the experience they’re looking for, they’re likely to leave you without taking your desired action.

  • 88% of online shoppers say they won’t return to a website after having a bad user experience
  • 44% of shoppers will tell their friends about a bad online experience

With so much competition for a user’s engagement, time, and dollars, less than ideal experiences are risks you simply can’t afford, emphasizing the importance of testing to ensure your mobile app delivers what it’s supposed to will help you avert these bad experiences. For your developers and QA teams, there are a variety of testing execution challenges that they must overcome in order to contribute to delivering the seamless app or website experience your customers have come to expect.

Here is a short list:

  • Browser and device coverage – This is ultimately the most important aspect; after all, user come in all shapes and sizes and have thousands of different mobile devices, operating systems, or browsers. How can you be sure your app or website looks good on all of them? By testing on all of them! That means having access to robust device lab that contains a multitude of different device and browser options, unfortunately, maintaining this infrastructure is expensive.
  • Ensuring your checkout process is fully operational – Converting a customer is difficult enough as it is. If that would-be customer has any bumps on the road on their way to checking out, they can change their mind – cart abandonment is a major problem for any ecommerce retailer.
  • How do things look? – An engaging visual experience is so important for the savvy mobile and internet user. For a dynamic website that changes daily or more regularly, your testers need to be able to track those changes to make sure everything looks as good as it should be.

Those are three not insignificant challenges for testers and software developers to deal with. Whether they’re doing live-testing manually or setting up automated tests through various frameworks, these are real challenges that could prevent them from engaging an effective testing process.

Fortunately, two SmartBear tools CrossBrowserTesting and Bitbar are designed to address exactly those challenges facing testers. If you’re a software developer or QA tester looking to uplevel your manual or automated tests, work more efficiently, and gain access to a huge access of coverage in terms of browsers and devices through the SmartBear Real Device Cloud, these tools can significantly improve your testing capabilities.

You’ve seen the critical business impact that having a poor mobile app or website experience can have, and how that business impact has only accelerated with the digital transformation spurred on by testing. Now see how these SmartBear tools can take your testing capabilities to the next level and ensure that your customers are always getting the experience you want them to have.

Check out our webinar recording to see a demo of these tools in action, or sign up for a free trial of CrossBrowserTesting and BitBar to take them for a spin yourself!

Gareth Goh

Article author