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As the mobile device landscape is evolving and largely varies country by country, relying on a versatile mobile device cloud would be your go-to-solution for sophisticated app testing and maximum unique device coverage. At the end of the day, the key to higher customer retention and app ratings is ensuring your app works smoothly against the majority of popular devices that your customers use.

The Status Quo of Mobile Devices in Major Markets

Overall, Apple and Samsung dominate the smartphone market. By the end of Q1’2019, the most popular device across our observed markets is the almost 3-year-old iPhone 7, with 11 crowns out of 25 countries. (Stats are gathered from DeviceAtlas)

In North America and EMEA (only South Africa is observed), as one can expect, the market is dominated by iPhone and Galaxy variants, with the only exception in Spain, Italy and Turkey where Huawei’s P series devices had decent performance.

The same phenomenon also occurs in large Latin American markets, like Brazil, Argentina and Mexico, where only Motorola Moto series were able to share a slice of the market share.

Looking at Asia. While it’s pretty safe for app developers to only cover iPhone and Galaxy devices for Hong Kong, Singapore, South Korea and Taiwan, covering more smartphone brands like Xiaomi, Vivo and Oppo in India as well as Indonesia and local operators’ custom Sony Xperia in Japan is a must do.

To see the granular stats, please download for free the latest ‘Top Global Mobile Devices for App Testing’ sheet.

Device stats in the US by the end of Q1’2019

* A sneak peek on the device stats in the US by the end of Q1’2019

An Overview of iOS Adoption and Android OS Distribution

According to Mixpanel’s trends, iOS 12 has a whopping 92% of adoption at the moment, even better than iOS 11 does by comparing the same time period in their prime.

Apparently, the majority of iOS users always prefer the latest software and user experiences on their gadgets, even though iOS 12 was reported as a modest update upon its release. And we can perceive that iOS 13 will soon gain its popularity in a couple of months, thanks to the new Dark Mode experience.

iOS 12 Adoption April to June 2019

iOS 11 Adoption April to June 2018

On the Android side, the fragmentation issue still exists, even though around 60% of Android devices are running one of the last three OS versions, Android 7, 8 and 9, according to Android Developer Platform.

As the Android ecosystem evolves with new technologies – 5G, foldable phones and AI – being implemented, Android developers will need to get through a tougher time in addressing the device compatibility and bring their users the best and new user experience.

Android OS distribution ending on May 7 2019

What to Expect in the Next 6 Months

Device-wise, we’ll see quite a few new, interesting devices in the coming autumn.

  • iPhone XI and/or XI Plus will be unveiled in September as usual together with iOS 13.
  • Samsung Galaxy Fold, which was announced at the MWC 2019, is already under pre-order.
  • Google Pixel 4 is rumored to be released possibly in October, based on the release time of Pixel 2 and 3.
  • And hopefully we’ll also see the Huawei Mate 30, the first device running under Huawei’s own mobile OS – HongMeng.

While these new phones will not be able to make it on the Top 20 devices that quick, it’s a must for any mobile app teams to have them covered in the mobile device testing strategy.

Lingkai Shao

Marketing Manager