Why Mobile Test Automation Is Vital to Retail Business

Test Automation Vital to Retail Business
Test Automation Vital to Retail Business

Mobile shopping is booming year over year. According to Adobe’s forecast, it’s predicted to see more traffic from smartphones and tablets than from desktops for the first time in this holiday shopping season. Similarly, one study from YouAppi found that 85% of shoppers will use a mobile app for holiday shopping in 2017. It’s clear that mobile has become a key touchpoint in today’s customer journey.

Despite seeing the importance of mobile, the majority of retailers are still facing challenges to reap the solid returns from mobile channels in the coming holiday shopping season. 

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Webinar Recap: Combining Performance and Functional Mobile App Testing

Thank you all for attending our latest webinar cohosted with Neotys – The Best of Both Worlds: Combining Performance and Functional Mobile App Testing. Today’s mobile users are increasingly demanding for a constant high-quality app. When your application can’t present an expected performance and user experience, they simply ditch your app, turn to your competitors and never look back. This is why we have partnered with Neotys to bring you the best solution to solve significant challenges in mobile performance and functional testing and help you deliver a superb end user experience. 

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Top Ingredients for Long-Term Mobile App Success

Mobile App Success
Mobile App Success

Like in any field of the world, achieving success requires some key factors – there’s hard work and there’s luck. But there are also one or two things that have killer impacts, making all the difference. And it’s that point that makes top mobile games/apps stand out from the crowd.

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The Costs of Poor User Experience for Mobile Business

The Costs of Poor User Experience for Mobile Business
The Costs of Poor User Experience for Mobile Business

Building something that doesn’t meet the expectations right away can be a bad thing. However, sometimes with some types of apps, games and mobile websites, it takes the time to grow big and popular and eventually ends up being true hit products for its creator – and users as well. User Experience (UX), among many other important form factors for successful apps, is no doubt one of the most important driver for success.

In this blog, we’ll take a look at what are the costs related to user experience and especially when that great UX is not delivered with an app, game or mobile website. And these ‘costs’ are not all tangible and necessarily measurable due to unknowns. Let’s take a look!

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4 Myths About Emulators and Real Devices for App Testing

4 Myths about Mobile App Testing
4 Myths about Mobile App Testing

In the real world, many developers and testers have migrated to using real devices for app testing from emulators. Yet, mythes like ‘We use emulators only’ or ‘Emulators are also good for testing’ still persists. But the truth is that no one would use your application or play your game on an emulator for any reason. Mobile apps and games that get tested on emulators cannot deliver the optimal quality to your users. Without a high quality, your application will eventually get removed from users’ mobile devices.

Today we will cover 4 myths and truths about whether to use emulators or real devices:

  • User experience
  • Hardware – All about devices
  • Software – Platform and Customization
  • Infrastructure and Network

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Mobile Game Testing: Graphics Performance Makes UX Good or Bad

graphics performance makes UX good or bad
graphics performance makes UX good or bad

+Good performance is very closely related to good user experience. User wants to see constant progress with the game, do the smooth gameplaying, graphics performance needs to be up to snuff and work across all different mobile devices (phones, tablets etc.) the very same.

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Best Practice #3: Rely only on Real – Emulators vs. Devices

The mobile market continues to evolve and grow. This is evidenced by the large number of handset manufacturers that continue to churn out devices, the choice of different mobile operating systems, even the type of design that ranges from tablets to minis to standard sizes.

Given the rise in mobile use, companies and brands are turning more and more towards developing mobile applications and launching them into the market for consumers. However, the sheer number of possible mobile configurations can present a challenge for developers of these applications. Ensuring that an app works well on a large number of devices is crucial to avoid bugs and frustrated users.

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